In 1995, when he decided to reorient his activities to grow organic cranberries with the help of his family and a small group of partners, Martin Le Moine knew that he would have to face several major challenges. At the time, North American processors showed little interest in buying and processing these berries and the first harvests were disappointing to say the least.
Guided by its environmental and social values, Fruit d’Or develops exclusive transformation processes and effective methods to fight insects and weeds naturally.
In the years that followed, the young company developed unique product lines for the food, nutraceutical, cosmetic and retail sectors, building up a unique expertise in this area.